March 19, 2015 by Tucker Genal
Apple Inc. is as global as it gets! They seek to connect us all on a global scale and define their products as platforms for potential.
Apples 3-point marketing philosophy
“Apple has used these principles to become the world’s most valuable company (measured by market capitalization) and one of world’s most valuable brands.” Their marketing technique embodies everything that globalization is about, as this article explains. They have united people around a brand. Apples brand is non-geographically bound community, easily allowing them to expand and gain more support. Apple has been able to convince people of their superiority their brand, to become a more popular product, as explained in this article: http://www.jstor.org/stable/10.1086/319618. They want people to grow as they grow and use their latest technology. They have done so through their advertising.
Apple uses very creative advertising techniques to get that message across, and to demonstrate how versatile their products are. They want the world to feel apart of what they are creating. One of their latest advertising campaigns is called “Shot on 6” where photos taken from the iPhone 6 around the world have become featured here: https://www.apple.com/iphone/world-gallery/
These pictures are from all over the world and this technique shows people how good their product can be, and makes them want to go out and test it for themselves. These pictures taken by the iPhone 6 literally hit home with a large portion of the world and connects us all through a single brand (Apple).
What makes Apples ads so affective?
They are mostly universal and try to connect to as wide of an audience as possible. This video is one of the best examples I found: https://www.youtube.com/watch?v=MoE9XxXUatA
Apple Inc. was not always a global brand, they had to climb their way to the top. They had to build trust in their products and gain support slowly. This article: http://www.ibtimes.com/apple-iphone-six-years-stunningly-successful-advertising-campaign-video-1414562, shows the advertising campaign of their iPhone product over a six year span.
It is very interesting to see how far Apple has come and it will be even more interesting to see what they will do next to stay on top.
Kamber Parker: March 23, 2015
It really is interesting to think about how far Apple products have come in the last decade. I like the video posted about the universal Apple ads that exemplify how the same uses can occur in very different parts of the world. For example, two young boys are using their phones for the same reasons, to call people, but they are speaking in different languages. I think this emphasizes exactly what globalization is: linking people globally, and in this case, with a specific product. The only part of this blog that needs editing is making the links attached to a word, and not clearly seen as a link! This makes it more appealing for readers to read and it shows up highlighted. Overall, the global advertising through Apple contributes to globalization by connecting different societies through various products of the same brand.
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I really like how you chose to focus on Apple in this post, because they are a classic example of people starting with an idea and a vision, and then masterfully executing it. Your post was also very informative because I was unaware of “Shot on 6” project. Very cool.
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